Video marketing is quickly becoming one of the most effective ways of marketing our business online. According to statistics, 84% of people purchase a product after watching a video. So, we’re missing out on something spectacular if we don’t use videos in our businesses.
Videos are the most powerful way to tell our story online and get our message across in a way that’s engaging and entertaining. But not all videos are created equally, some are better than others.
In this guide, we’ll discuss how to use videos effectively to help grow our business and enhance customer experience.
7 Ways to Use Videos to Grow Your Business Online
Let’s look at how we can use videos to grow our online business.
- Videos can capture our audience’s attention.
We won’t get anywhere if we don’t grab our audience’s attention.
According to statistics, 79% of consumers prefer watching a video about a product to reading about it. As a result, we can use videos to capture the attention of our target audience and entice them to return for more.
Here are some pointers for creating an interesting and entertaining video:
- Including a video description.
- We must give viewers a preview of what they’ll learn from watching our video by including a description that gives them an idea of what they can expect.
- Providing thumbnail images for each video.
- These will help visitors know which ones are related before clicking through any links within the post itself. It will also help reduce confusion over which videos might be a relevant first-hand experience rather than just hearsay from others’ experiences online!”
- Using videos to increase interaction on our website.
If we aren’t using videos on our website, we miss out on many conversions and ROI. Placing videos consistently on our website improves the user experience, appeals to our target audience, and can make a massive difference in conversion rates. For instance, we can add videos to our blog posts, whether an image collage or animation, at specific points while reading through text copy (making sure everything fits together nicely). This helps readers keep track mentally while being entertained visually, helping create anticipation towards future posts.
- Explain topics and products in more detail
95% of people have viewed an explainer video to learn more about a product or service.
So, we can use videos to explain our product or service in more detail. For example, if we sell beauty products and want to create a video about how the product works (or how it’s supposed to work), we could do that by showing an example of the product being used on someone’s face. This will give potential customers an idea of what they buy before purchasing. It also helps build trust between them and us by showing off our company’s credibility and commitment to providing quality products at reasonable prices.
- Using Video on Landing Pages
Our landing page is our visitors’ first impression of our site. According to statistics, including video content on landing pages can boost up to 86% conversion rates.
However, including videos on our landing pages often does the trick. Our landing page videos should focus on our brand and what our product or service does. It should also include a call-to-action button. These elements can help build interest and get potential customers to click on our brand to continue on their journey to purchase our product or service.
- Adding different types of videos to our marketing strategy.
If we’re looking to grow our business, there are many ways that videos can help, given we must know how to utilize videos to generate high-quality leads. We can add different types of videos to our marketing strategy:
- Product Demo videos:
By creating product demonstration videos, we can emphasize our product’s value to the customer and assist them in visualizing how the product will address a pain point in their lives. If we have a collection of product images, we can use a free image-to-video maker tool to create a fantastic video. - Webinars:
It is where experts share their knowledge with other businesses, taking the time out of their busy lives (and ours) to educate others about what works for them and why it works so well for them! - Customer or client testimonials
We can use authentic customer testimonial videos to ask our customers why they like our product and service. This fosters trust among potential customers.
- Using video to boost traffic, sales, and SEO.
Videos are a great way to increase sales, traffic, and SEO. If we want more people to see our product or service on the web, then videos are the way to go.
Although a single video can’t boost sales like a sales letter or printed materials can. It can increase the reach of your products and increase the probability that potential customers will view our site. Furthermore, videos that include call-to-actions (e.g., “buy now” or “sign up”) are even more effective than those that don’t. We can also use relevant keywords, metadata, and schema for our videos that will help boost our SEO and drive sales.
- Using videos to answer FAQs.
We can use videos to answer frequently asked questions about our product or service. This is an effective way to grow our business online. We can also make videos to help new customers navigate our website. These videos should be just as detailed as the FAQs and provide step-by-step instructions for using our products or services.
Final Thoughts
Next time when we think about creating a video for our business, it’s essential not to throw together some footage and call it a day. Instead, we should take the time to consider what type of video will best help our audience. Understand our brand or product and how they can interact with that information. With these tips in mind, we hope one can build a successful marketing strategy around videos!
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